CDC’s popular Tips from Former Smokers campaign really hits home with its graphic messages presented by former smokers who don’t sugar coat the consequences of smoking.
http://www.youtube.com/watch?v=Wc6RVlC0BQQ
The ad campaign ran for 3 months and has caused an estimated 100,000 smokers to quit. Funded by The Affordable Care Act, The Tips campaign spent only $480 per smoker who quit, which may sound like a lot of money, but is incomparably less than the $37,000 taxpayer dollars absorbed by the average smoker in medical expenses.
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