Creating a drug-free community for generations to come.

Jóvenes negros exponen tácticas depredadoras de la industria tabacalera en la campaña New Truth®

As tobacco-related death in the Black community continues to rise amid aggressive tobacco marketing, campaign encourages Black youth and young adults to spark conversation and demand change

At a time when the deep-seated structural and social inequities facing Black Americans are being brought to the forefront, the tobacco industry continues its aggressive, decades-long tactics of targeting its deadly products to Black communities. This business-as-usual approach is even more problematic as the COVID-19 pandemic is disproportionally affecting Black Americans—including those who smoke or vape.